[PERMIT x WeSA] RAVE / INSTAGRAM CAMPAIGN
Instagram campaign to promote [PERMIT x WeSA] RAVE at 서울대학교 and their Workshops.
OBJECTIVE:
To create engaging and memorable content that would increase visibility and excitement for the event while keeping information accessible and staying true to the event's identity.
To create engaging and memorable content that would increase visibility and excitement for the event while keeping information accessible and staying true to the event's identity.
CONCEPT:
The design of the posts is inspired by Pokémon trading cards to suggest the uniqueness of each performer while making the visual identity familiar to the viewers, by drawing from childhood memories. If as a kid the goal was to collect all your favorite creatures, now the game consists in experiencing all the performances in this rave.
The design of the posts is inspired by Pokémon trading cards to suggest the uniqueness of each performer while making the visual identity familiar to the viewers, by drawing from childhood memories. If as a kid the goal was to collect all your favorite creatures, now the game consists in experiencing all the performances in this rave.
DESIGN ELEMENTS:
Each pack of cards includes the artist's name, nationality, picture, a brief description, the type of performance they are going to do and videos or pictures of previous performances. Extra cards have different elements to present the sponsors, event information and workshops.
The design follows an industrial and metallic aesthetic, resonating with the event's atmosphere, but it also includes original elements from the Pokémon cards, such as font, textures and foil effects.
Each pack of cards includes the artist's name, nationality, picture, a brief description, the type of performance they are going to do and videos or pictures of previous performances. Extra cards have different elements to present the sponsors, event information and workshops.
The design follows an industrial and metallic aesthetic, resonating with the event's atmosphere, but it also includes original elements from the Pokémon cards, such as font, textures and foil effects.
Instagram Post Design Sample
Instagram Post Design Sample
RESPONSIBILITIES:
- Developed the overall visual theme based on "Pokémon" cards to ensure a unique and cohesive look.
- Ensured that the designs were optimized for Instagram’s grid system, layout, and design guidelines.
- Designed individual posts, for a total of 78 posts, incorporating all the specific info and content.
- Ensured that all posts adhered to the agreed-upon aesthetic and effectively communicated the event’s branding and message.
- Developed the overall visual theme based on "Pokémon" cards to ensure a unique and cohesive look.
- Ensured that the designs were optimized for Instagram’s grid system, layout, and design guidelines.
- Designed individual posts, for a total of 78 posts, incorporating all the specific info and content.
- Ensured that all posts adhered to the agreed-upon aesthetic and effectively communicated the event’s branding and message.
Instagram Page Result Preview
