Innovation Office University of Basel
Website & Visual Identity [ in progress ]
Website & Visual Identity [ in progress ]
For this on going project, I designed the visual identity and website for the Innovation Office by University of Basel, aiming to create a fresh and innovative brand presence.
Visual Identity MAIN COMPONENTS
Font Design: Crafted a custom typeface that is both fresh and timeless, reflecting the office's dynamic and forward-thinking ethos.
Color Selection: Developed a vibrant and attractive color palette to enhance brand recognition and convey a sense of creativity and innovation.
Tone of Voice: Established a consistent and youthful tone for all communications, aligning with the office's mission and values.
Main Logo & Sub-Logos: Designed a primary logo and sub-logos for their programs and projects, ensuring a cohesive and flexible visual identity.
Color Selection: Developed a vibrant and attractive color palette to enhance brand recognition and convey a sense of creativity and innovation.
Tone of Voice: Established a consistent and youthful tone for all communications, aligning with the office's mission and values.
Main Logo & Sub-Logos: Designed a primary logo and sub-logos for their programs and projects, ensuring a cohesive and flexible visual identity.
WEBSITE DESIGN
Currently in the process of creating a responsive user-friendly website with a brand-matching aesthetic that effectively showcases the Innovation Office’s projects, events, and resources.
